OUR SERVICES
We’re often asked if we specialize in qualitative or quantitative research. The answer is both, and our real superpower is hybridizing different methodologies into a custom research plan that best answers your questions and drives impact.
We’ve found that the best way to do that is to remain methodology-agnostic, matching the ideal approach with your organizational objectives.
And we don’t just pass off a deck of bottomless charts and graphs, transcripts, or data tables. In fact, Research Narrative has a “no data dumping” rule; we know that effective communication of data and insights is a requirement for impactful research and meaningful strategy.
We work closely with you to develop the right deliverable – whether that’s an annotated dashboard, an executive summary brief, a narrative whitepaper, a dynamic multimedia presentation, an interactive activation workshop, or a combination of different alternatives.
Every research engagement starts with discussing the central business questions at hand.
What are we trying to learn? How will the research be used, by whom, and what organizational decisions will this inform? What outcomes are at stake?
Everything we design, analyze, report, and activate flows from those initial, foundational questions.
All of our fieldwork is conducted under strict data privacy rules, following CCPA, GDPR, and the guidelines of ISO 27001. Our data is vetted for bots, fraudsters, and inattentive respondents, with team members paying careful attention to signals of fraud or respondent fatigue. Quantitative studies are “soft launched” for quality control review, before full data collection begins.
STRATEGIC EXPERTISE AREAS
TACTICAL EXPERTISE AREAS
OUR SERVICES (cont’d)
> Audience & Consumer Research
Data-Driven Insights Advisory
Strategic Planning
Impact Evaluation
Insights Activation
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